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Federal Market Analysis – Codes and Keywords

To see all the opportunities, you have to use all the available information. This means combining industry codes and keywords in a way that unlocks hidden opportunities and shines a light on the entire federal marketplace.

One of our clients offers Executive Placement Services. The most common NAICS Codes for these types of services are:

561311 – Employment Placement Agencies

561312 – Executive Search Services

561330 – Professional Employer Organizations

 

Yet, over 75% of the contracts for the services our client provides did not fall under any of the listed NAICS Codes.

Without our process of defining, synthesizing and refining all the available data, we would have missed three-quarters of this client’s market.

Here is their statement about our data process:

I would say that we have worked with several outside analysts over the years, and your approach and presentation was the best…fascinating approach to the data and some very revealing/actionable recommendations. Thanks for the effort that you put into our project.